SEO includes different kinds of techniques and strategies you could use to optimize your website in order to increase website traffic.
Traffic from search engines, also known as organic, is valuable because visitors are actively looking for something you offer and tend to convert more often, whatever your goals may be.
Outranking your competitors can be a challenging work and that’s where search engine optimization kicks in. If you make it easy for Google and other search engines to read and understand your content, they can rank you higher in their search results.
There are lots of factors that determine website position in SERP, but the most important are relevance, authority and personalization. Understanding and optimizing those signals can help you improve your site because Google and other search engines want to deliver only the most relevant and authoritative results to their users.
Keywords are essential for your SEO strategy so you need to use an analytic approach. First, think about your potential visitor. What kind of query is he typing, what is he looking for?
You cannot optimize your page for hundreds of different terms, just one or two. This is the reason why you need to be very specific and choose for what you’re optimizing. There are 3 most important things to keep in mind: frequency, competition and relevance.