Introduction: Michael Karp

Welcome to the first interview series of DHost and today we have Michael Karp in our Blogger Interview section. Michael is the founder of Copytactics, a blog that teaches people how to grow their businesses through content marketing.

He is a former freelance writer, research assistant, newspaper columnist too. Michael is a friendly guy to talk with, and he’s been very helpful in this interview.

In this interview, you will get a real insight into content marketing and Michael view on many aspects of blogging. Here we go..

Q1. Hello Michael, thanks a lot for being with us today. Let’s start with some introduction! Please Tell Us More About Yourself And your blog.

Thanks for having me, Anuradha. I run Copytactics, a blog that teaches people how to get more traffic, leads and sales for their online business.

My top focus is content marketing — using your content to provide as much value as possible to your audience, then your audience reciprocates that value by joining your email list and buying your products or services. (That’s the most basic form of what I teach, but it goes very deep into tactics and strategy.)

Most of my content is actionable tutorials or case studies because I believe those provide the most value. But some of my stuff is more philosophical and higher-level thinking, like my content marketing philosophy.

Here are two of my most valuable articles:

I got started online as a freelance writer with the goal of working remotely and traveling the world. Because many of my clients ran marketing agencies, I got introduced to the world of digital marketing pretty early, fell in love, and made the switch.

Q2. What is your daily schedule for managing your blog?

My regular schedule for blog management is centered around optimizing my overall schedule as much as possible. I wake up at 6:30 am, go for a run, shower, eat breakfast, and start work by 8 am. Then I work for five hours until 1 pm.

I work out for about an hour and 15 minutes, shower (again), eat lunch, chill for a bit, then start work again at 4.

Then I work for another 5-6 hour. I read or chill for an hour or two, then hit the hay around midnight. I did not start out with such an intense schedule. I built it up slowly. But now I can maintain this for weeks on end, and it has affected my blog (and my business) dramatically.

1) Ahrefs — I do a lot of SEO, and this is the best link analysis tool I’ve used.

2) SumoMe — Awesome suite of tools to get more shares and built your email list.

3) Buzzsumo — Great tool for finding shareable content topics.

Note: You can check out all of the tools I use here.

Q4. Which bloggers is your role model? Which blogs and websites do you follow on a regular basis?

I follow three main bloggers:

1) Matthew Woodward

2) Brian Dean

3) Robbie Richards

They all know their stuff, and they produce some of the most actionable content around. Real role models for anyone to follow.

Q5. What was the most challenging moment in your blogging journey so far?

When a client cut off contact with me, and I lost 1/3 of my income — instantly. That was rough 🙂 But it’s those times when you discover whether you have the chops to make it really as a blogger or in online business.

Thankfully, I persevered and came out of it unscathed. I’m still not where I want to be, but that moment is coming up faster and faster.

Q6. What do you think about the future of blogging? Will it continue to be a profitable business in the long run?

I think the future of blogging is brilliant. As more and more people begin making money online, blogging about things they’re passionate about, their friends and family will start asking them how they’re doing and try to pursue it themselves.

We’ll see a gradual shift from people working for corporations to people working for themselves and being euphoric doing it. High quality, free information on a massive amount of topics will become even more widely available. And better yet, it will be coming from individuals (not media companies) that people like and trust.

Yes, I do think it will continue to be profitable. As long as you can build an audience, you can build a business. That goes for online and offline. But, it is getting harder and harder to stand out.

So new bloggers are coming up will need to think really about leveling up the value of their content and thinking of themselves as businesses and entrepreneurs, not just bloggers.

That mindset and those skills will help them succeed in the long run.

Q7. If You Could Only Recommend One Web Host To Bloggers, Who Are Just Starting Out.

If you’re just starting out, I highly recommend SiteGround. It’s cheap, fast, and intuitive.

Thanks for having me.

You are more than welcome! Thanks again for being with us today. You can follow Michael on Twitter @_MichaelKarp

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Tip: Here are the top distinctions between a content marketer and a writer. Let’s have a look.