If nothing else, this year has been a battleground of two combinations of characters we know so well. They’re people whom we look up to and aspire to be one day.
We’re wowed when we view their results before us, yet we can’t really determine on which side we’re bending.
I’m not discussing on Iron Man vs. Captain America or Batman against Superman. I’m mentioning to the never-ending dilemma of many bloggers out there.
Am I just a writer or a content marketer? Should you choose? Can you be both? We’ll view into everything in just a second.
It’s a well-known fact that a successful blog needs both a professional writer who will go into all the popular and evergreen topics whereas one would have to promote it.
It gets complicated at times, but don’t worry. Here are the top distinctions between a content marketer and a writer.
What’s a content marketer anyhow?
For a beginner, we all understand what a writer is. But, the dilemma grows when we fire the word ‘content marketer’ into the mix.
It’s a job title that has been growing in recognition in the current years, despite the fact that it endured a long, long time ago.
According to various references, a content marketer can be described as a person who strategically produces text, audio, video or imagery with a message to the clients (that’s what fabulous content is about) while at the same time attempting to put a dollar into the pouch.
Tip: Content Marketing Hacks Coming Straight from Michael Karp of Copytactics
Both, the content marketer and the writer, should reproduce like their real readers speak, know the spelling and grammar rules, use prominent language and something along those lines.
The job description is kind of the identical with the one of the writer, but not the same. That’s why I used ‘kind of.’
#1: The Writing Voice
One of the definite contrast between the writer and the copy marketer is the voice with which they address. That’s the unique integration of word usage as well as grammar and punctuation commands.
With the help of the unique writer’s voice, each author tells their tale in a one-of-a-kind way and telling something no one other did.
The writer is usually the one who explains things. For instance, at the time of saying about an object, the writer within you desires to list all the features and figures and at the end put a call to action.
For customers or audiences are told what to do and to act according to the expectation.
Similarly, the content marketer though doesn’t tell but shows. Undoubtedly, writing is very important, it is the base of the whole process.
Simple writing doesn’t serve the purpose; content marketer will have to use infographics in place of the call to action clearly stating all the facts and advantages of the product.
You smartly explain the importance of the product in the consumer’s life instead of directly telling them to buy it.
For example, while writing a blog on dresses for summer, you can mention how to select the perfect outfit according to the occasion, color or length.
#2: Looking Into The Future
The writer may start spreading the story about the product, but at the end, the primary stress lays down to buy it.
Everything said by the writer would stress on the product and the call-to-action convey that he wants a one-time transaction.
On the other hand, the content marketer would think of the future.
For example, the first few articles would not tell about the product, but it’s the urgent need in the market and why people would buy it.
Then after making the viewers curious enough, there you state the product.
This strategy would increase the attraction of more and more people in your brand and product thereby building a long time relationship.
#3: The Emotions
If writers want to make their emotions to effective, you shouldn’t put words into throats.
The sentences should be touchy with appropriate images and graphics that seems self-explanatory.
Have a look at the example:
- We sell shoes for all the different seasons and events. You’ll just have to come to us and we’ll take care.
- You definitely would want to look like a Cinderella; our collection offers the shoes for every kind. Be special and gorgeous on your wedding, stay smart and sharp at your business dealings and feel comfortable while chilling.
Which one do you think is the best option??? Yess, the second one
To write in that way, you’ll have to be inspired by fiction, poetry books, etc.
#4: The Structure
The succeeding blogger should have two alter-egos: the writer and the content marketer.
The writer would come with the raw material required for the post. But yes, there’s a lot more to be a great blogger.
Here’s a perfect structure, the content marketer takes care of:
• An attractive, catchy headline
• A perfect sentence in the intro that will maintain the reader to stay.
• Crisp and concise information that could be on the pages of a magazine
• A good number of examples, metaphors and stories that can leave an impact on the readers.
• A purpose should be there like a message should be there at the end as there in every story or a lesson.
We went so long on the importance of writer and the content marketer as well. They exist together. Both depend on each other. If one stops, the other also stops.
If we think about merging these two into one, does your body and mind have enough caliber for both?? yeah ..it does. At least, when you want to be a successful blogger.
Now don’t let the pause be the end of your job, just think like a marketer. Train and exercise in the best way you can.
• Write in a fascinating, unique writer’s voice that will separate you from all the others
• Have a great understanding of SEO and its benefits
• Possess great skills in researching the right topics
• Be able to craft a social media strategy as well as content strategy to the max level
• Know who your target viewers are and what they require
• Try to make your blog more attractive by making interesting headers, playing with fonts and images
Those were the fundamentals! Still, there are so much more things to take into concern when trying to become a world class content marketer and writer.
Try to evaluate with your style, contribute useful details and consider of a fascinating means to sell products/services.
Prioritize the content and neglect everything around you.
Good luck and tell us if you are only a writer, a content marketer or both in the comments!